Our Story

Canadian Jewellery Designer Jenna Iannelli seamlessly blends the luxury decadence of a golden age with today's contemporary aesthetic in order to create jewellery that is "Timeless with a Twist"

“I don't subscribe to the less is more principal and truly embrace the maximalist aeshethic. Each of my collections tells a story, expressed with stylized icons; shapes and colours.  My mission is to remind women to embark on their heroic journey with fierceness and with grace.  Although the designs are fashion forward and modern, they are strongly influenced by Old World art and architecture. Leading fashion experts describe my style as Neo-Baroque and Parisian Chic.

Jenna holds Degrees in Psychology and Interior Design. A Member of the Gemology Institute of America and GIA Diplomas in Coloured Stones and Professional Jewellery Design. Jenna's Interior Design knowledge influences her use of colour play and texture.

Jenna discovered her jewellery-making passion during a difficult time in her life while caring for her ill father.

She named her exquisite creations Valentine Rouge (red heart in French) in memory of her father, who died of heart disease early in her jewellery-design career.

“I pour beauty and passion into every one of my creations and they are as unique as every woman’s heart.”

Valentine Rouge participates in several fundraisers and is a proud sponsor of the Heart and Stroke Foundation, Bridgepoint Health, Sick Kids Hospital, Second Harvest, and Amnesty International.