Sustainability

MADE IN CANADA
All Valentine Rouge Jewellery are designed by Founder & Designer Jenna Iannelli and manufactured/handcrafted in studio alongside local, female professionally trained jewellery artisans. Much of our supplies are locally sourced, as well as the USA and India.

RECYCLING
The first step in building a sustainable jewellery brand is to source materials responsibly.  25% of all Valentine Rouge Jewellery is made of recycled metals & components. All our gemstones are ethically sourced ensuring that suppliers adhere to strict environmental and social standards.  In addition, all sterling silver and gold fill scraps are sold and recycled.

PACKAGING
Each Valentine Rouge jewellery piece comes with it's own branded Valentine Rouge sachet and branded box. The sachet not only keeps your jewels safely stored - it serves as a polishing cloth as well as a travel pouch.
Our boxes are eco-friendly and recyclable.

PRECIOUS STONES
Our Precious Stones are ethically sourced in India where workers are not exploited.  Workers work in a labour friendly; air conditioned environment; at a desk with chair. Designer Jenna Iannelli ensures all practices are up to date and implemented during each of her visits to India.

OUR MATERIALS
All of our jewellery is free from harmful chemicals and metals such as nickel, lead and cadmium.  Chains, gems and pearls, and stones are all ethically sourced.

FUNDRAISING INITIATIVES
Through ongoing fundraising initiatives, we proudly raise funds to support organizations such as Second Harvest,  Sick Children's Hospital; The Children's Foundation; The Heart & Stroke Foundation and several others.